Customer Relationship Management PDF
By:V. Kumar,Werner Reinartz
Published on 2018-09-16 by Springer
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
This Book was ranked at 37 by Google Books for keyword Relationships.
Book ID of Customer Relationship Management's Books is NONaDwAAQBAJ, Book which was written byV. Kumar,Werner Reinartzhave ETAG "z3PpnWG2I8o"
Book which was published by Springer since 2018-09-16 have ISBNs, ISBN 13 Code is 9783662553817 and ISBN 10 Code is 3662553813
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "411 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Customer Relationship Management PDF
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