Network and relationship allocation and identification for the Red Bull Company in Thailand PDF
By:Benjamin Bach
Published on 2007-07-02 by GRIN Verlag
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Global Relationship Marketing, 111 entries in the bibliography, language: English, abstract: This report critically analyses the network allocation and identification for the Red Bull Company in Thailand, and highlights strategic focal net implications in developing this emerging market. The first part of this report will determine major focal networks in Thailand by applying theoretical models to highlight and categorise the most crucial key market domains Red Bull needs to be connected with, while consolidating a position in the Thai functional beverage market. The second part of this essay aims to identify possible strategic implications, in order to build a solid and long-lasting position in the Thai market while collaborating with its potential network constituents. As business networks are getting increasingly important as a powerful tool for strategic business development (McAuley, 2001) and uncertainty attenuation whilst expanding business operations in foreign countries (Hollensen, 2004).
This Book was ranked at 41 by Google Books for keyword Relationships.
Book ID of Network and relationship allocation and identification for the Red Bull Company in Thailand's Books is f7H8SSTRHdEC, Book which was written byBenjamin Bachhave ETAG "Eet1sdhmZXc"
Book which was published by GRIN Verlag since 2007-07-02 have ISBNs, ISBN 13 Code is 9783638825146 and ISBN 10 Code is 3638825140
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Book which have "26 Pages" is Printed at BOOK under CategoryBusiness and Economics
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